Rolex
Founded in 1905 in England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, the partnership soon became known as the Rolex Watch Company in 1915, moving to its new Geneva headquarters in 1919. The success of the wristwatch can be largely attributed to many of Rolex’s innovations which made the company one of the most respected and well-known of all luxury brands. These have included its famous “Oyster” case — the world’s first water-resistant and dustproof watch case, invented in 1926 — and its “Perpetual” — the world’s first reliable, self-winding movement for the wristwatch, launched in 1933. These would form the foundation for Rolex’s Datejust and Day-Date, respectively introduced in 1945 and 1956. Also and equally importantly, Rolex is known for its sports watches, such as the Explorer, Submariner and GMT-Master, launched in the mid-1950s.
Description
A simply wonderful early Rolex Precision gentleman’s dress watch. A stunning watch in every regard with a beautiful original unrestored dial, wonderful movement and an exceptional 9ct yellow gold case. The dial is particularly attractive, characterised by ‘1 – 12’ standard Arabic hour indices on an silver-white dial which has next to no signs of ageing.
This is a very clean and well cared for example which has undergone some very light and gentle polishing to bring it back to the almost new condition you see here. The watch also carries a high grade Cal.1210 hand-wound movement, which is in spectacular condition.
The Dial
Classic Rolex simplicity and typical of the 1950s. Original, unrestored and untouched beautifully balanced and symmetrical silver-white dial. The original unrestored ‘Leaf’ hands are in remarkable condition and are paired with ‘1 – 12’ standard Arabic numerals.
The dial is correctly signed and branded with the Rolex Coronet just below 12, along with ‘Rolex’ and ‘Shock-Resisting’ below, with Swiss at the very bottom.
The unrestored and untouched silver-white dial is in outstanding condition considering the age of the watch. Usually, we restore the dial as part of the restoration of a watch as vintage watch dials over 50 years old are usually damaged due to sunlight, humidity and air pollution. Typically this takes the form of fading, staining. pitting, speckling etc. However, we have decided to leave this dial completely alone to retain its originality and charm for those who prefer this. It also helps to contrast with almost all of the other watch dials you see on our website, which have been restored. The hands, likewise, have also been left in their original untouched condition.
Please note, studio lights, professional-grade digital cameras, and macro lenses can be very unkind to an unrestored vintage watch dial. Also the dial here measures less than 1.25 inches across, so the image you’re seeing may be between 5 – 25 times larger than the watch itself. Therefore please keep in mind you are seeing many tiny flaws which cannot be seen, or will be very hard to see with the naked eye, even under close examination. Suffice to say, on the wrist, in natural light, this dial looks much better and carries a great deal more charm than the photographs portray.
The Movement
The high grade Cal.1210 manual wind movement is incredibly clean and also in incredibly good condition. It has just been overhauled and serviced by our expert watchmaker and is running perfectly. These movements are very highly regarded for their accuracy and reliability and this movement has been calibrated to run arrow straight within +11 seconds per day! This is no exaggeration – we have checked the test results on our electronic watch timer. This movement also has a really excellent 58-hour power reserve when fully wound.
The movement is simply signed ‘Rolex Swiss Made’ and ’15 Rubis’.
This particular movement is in superb condition and with regular servicing, we would fully expect this watch to run quite happily for many more decades to come. We are therefore very confident in offering this watch with a 12-month written warranty*.
*Please note – our 12 months’ warranty is only included if the list price is paid.
The Case
The 9ct yellow gold case is in excellent condition, having been very well cared for, and shows only the faintest signs of wear visible to the naked eye. The full-thickness press-fit case back clicks securely into place just as it should and the case-back has never been inscribed.
The case measures 36mm in diameter, excluding the correct Rolex signed crown, this would of been a larger sized watch for this period.
This is a Dennison made case and therefore is signed ‘Dennison’, ‘Made in England for Rolex’ and A.L.D. which was the Dennison manufacturers stamp. The case also carries the model reference number 13874, the serial number 421253, and Birmingham 9ct hallmarks which date this watch to 1952. The case, case-back and bezel are all in superb condition with no marks or scratches visible to the naked eye. The watch case has been exceptionally well cared for and so the case has simply required a clean and gentle polish to bring it back to its current ‘like new’ condition.
As ever, our standard advice applies: vintage watches should be kept clean and dry at all times.
The Strap and Buckle
The watch is fitted with a high quality brown patterned leather strap and plain gold-plated buckle which we feel suits the watch perfectly. However, if a different colour or different style of strap is preferred, please let us know and we will do our best to provide your choice, free of charge. We carry tan, conker, dark brown and black in stock in plain padded leather, crocodile skin or lizard skin and can also obtain most types and colours from our partners at ‘Watch Obsession’ within 48hrs. Please take a look at their huge range of straps if you wish here.
Box and Papers
Although there are no original papers with this watch, the reference numbers, markings, signatures and hallmarks are all correct, dating this watch to 1952.
Detailed particulars will be included with our purchase receipt for your interest and security. A separate insurance valuation for the replacement value of this watch will be provided at the time of sale along with our unique ‘Lifetime Authenticity Guarantee’ which states: “If this watch proves to be anything less than totally authentic, or not as described, Vintage Gold Watches of London will offer you a full refund at any time”.
The Rolex presentation box shown in the photographs is included.
If you would like to pay by bank transfer we will be pleased to assist you with this. Similarly, if you wish to pay by International SWIFT or Bank Wire Transfer we will provide you with our BIC / Swift number and our IBAN number.
Please check the import duties and any taxes your government may apply, these are different for each country and unfortunately out of our control.
We understand there may be some ‘loopholes’ that may help you avoid these charges, however attempting to use these could impact our ongoing ability to serve our growing international customer base.
For those that happen to visit the UK on occasion we are of course more than happy to store your watch until we can meet you in our offices in Kensington, London, and your watch directly to you there.
As with all our watches, this watch will be sold under our 14 days no quibble sale or return policy.
In Conclusion
This is a truly first class example of a 1950s vintage Rolex Precision which is ready to wear and completely practical for everyday use. If treated with care, it will make an excellent investment or heirloom piece and even though vintage gold Rolex prices have risen markedly recently, we still feel good examples such as this are still undervalued. As each year goes by and the world market for vintage gold Rolex watches continues to expand, prices will continue to climb ever higher.
A word on our prices – We always try our hardest to acquire the very highest quality watches we can find, before restoring them to the highest possible standards. We then offer these at the fairest prices we can, taking into account our pre and post-sales care and service. This approach means we will never be the cheapest, but nor will we be the most expensive. Indeed there are some well-known stores in West London which are highly successful charging between two to three times the price you see here. We, therefore, consider our prices to be fair, given the quality of watches we have to offer.
Please note, we also welcome part exchanges. If you have a watch or a small collection for sale, please contact us as we will be happy to discuss this.
We will also be happy to Service your watch, Repair your watch or Restore your watch, all at ‘sensible’ prices. Please see here.
If you have any questions please call us on 020 7727 7095 or if calling from overseas on +44 207 727 7095.
Please take a look at our other fine vintage gold watches.
Thank you.
Andrew M via feefo 
3rd December 2024 
JLC1891 
