Description
Here we have a rare and historic Ladies Rolex wristwatch, in yellow gold from 1935. The watch case is double signed both ‘W&D’ and ‘Rolex’ just as it should be, as this watch was produced during the very earliest days of Rolex history. The two original partners were named Wilsdorf & Davis and traded under this name from 1905 onwards. In 1908 they registered the Rolex trademark, however, it was not until 1919 that the Rolex company as we know it today became properly established. This was when Hans Wilsdorf bought out his partner and moved the headquarters to 18 Rue du Marche, Geneva, and formed the manufacturing company Montres Rolex S.A.
The Dial
The original, unrestored and untouched slightly off-white dial with applied 1 – 12 standard Arabic numerals is, as can be seen in the close-up photographs, in superb condition. The dial is complete with its original ‘Cathedral’ style hands which are also tip-top, especially considering the age of the watch. The dial, including the hands and hour indices is all original, unrestored and untouched yet remains in outstanding condition.
Please note, at 14mm diameter, excluding the crown, this is quite a small watch in comparison with most others, however, the dial, gilt hands and gilt hour indices make the dial easy to read, even at arm’s length.
The dial is simply signed with ‘Rolex’ just below 12 and ‘Swiss Made’ at the very bottom, below 6.
This dial is original and unrestored and has been left untouched by our restoration team due to its superb condition. Usually, we restore the dials of the watches we sell, however we decided in this case to leave it alone, due to its unusually good condition and to retain its originality and charm for those who prefer this. It also helps to contrast with almost all of the other watch dials you see on our website, which have been restored. The hands, likewise, have also been left in their original untouched condition.
Please note, studio lights, professional-grade digital cameras, and macro lenses can be very unkind to an unrestored vintage watch dial. Also the dial here measures less than 1.25 inches across, so the image you’re seeing may be between 5 – 25 times larger than the watch itself. Therefore please keep in mind you are seeing many tiny flaws which cannot be seen, or will be very hard to see with the naked eye, even under close examination. Suffice to say, on the wrist, in natural light, this dial looks much better and carries a great deal more charm than the photographs portray.
The Movement
The high grade, 15 Jewel, hand-wound movement is in incredibly clean and sparkling condition and has just been fully overhauled and serviced by our expert vintage Rolex specialist watchmaker.
The example here is running perfectly, having been calibrated to run consistently within plus or minus 9 seconds per day! This is truly outstanding for any mechanical watch and has been checked and confirmed on our electronic watch timegrapher.
The movement is signed Rolex, ‘Swiss’ and ’15 Rubies’ (Jewels). This particular movement is in beautiful condition and with regular servicing, say every 3 to 4 years, we would fully expect this watch to continue to run very happily for another 50+ years! We are therefore totally confident in offering this watch with our 12 months written warranty*.
*Please note – our 12 months’ warranty is only applicable if the list price is paid.
The Case
The Rolex Swiss made 9ct yellow gold case measures 14mm in diameter, excluding the correct Rolex unsigned crown. The case measures 23mm from top to bottom and 25mm across the diagonal. Please note, the size of the winding crown may look overly large in certain photographs. This is because the watch is small in comparison and the crown needs to be of adequate size in order to wind it. However please be assured, it is the correct original Rolex crown for this watch.
The case-back carries the Swiss 9ct hallmarks, which date this watch to 1935. The exterior of the case-back carries the serial number 20994 and the model reference 2624. The case is of a very solid two-piece design with an integral bezel. This was designed to improve water and dust resistance. The press fit case-back clicks into place with a firm and satisfying ‘pop’, indicating it is a nice tight fit. The case-back is complete with a Rolex Coronet signature and is of full thickness and has never been inscribed.
This watch has been exceptionally well cared for and so the case has simply required a clean, a thorough inspection, and then a gentle hand-polish to bring it back to its current ‘like new’ condition with no scratches, dings or dimples, or other forms of damage visible to the naked eye.
Please note – as always, our standard advice applies: vintage watches should be kept clean and dry at all times.
The Strap
The brown leather strap fitted to this watch is of the correct type and size for this watch and will fit a wide variety of ladies wrist sizes.
Box and Papers
Although there are no original papers with this watch, the reference numbers, markings, signatures and hallmarks are all correct, dating this watch to 1935.
Detailed particulars will be included with our purchase receipt for your interest and security. A separate insurance valuation for the replacement value of this watch will also be provided at the time of sale along with our unique ‘Lifetime Authenticity Guarantee’ which states: “If this watch proves to be anything less than 100% genuine, authentic and original, a full refund will be given at any time”.
The original jewellers presentation box shown in the photographs is included. This is worth £200, if you choose to purchase the watch without the box, we can reduce the price by this amount.
Payment and Delivery
If you would like to pay by bank transfer, we will be pleased to assist you with this. Similarly, if you wish to pay by International SWIFT or Bank Wire Transfer we will provide you with our BIC / Swift number and our IBAN number.
Please check the import duties and any taxes your government may apply, these are different for each country and, unfortunately, out of our control.
We understand there may be some ‘loopholes’ that may help you avoid these charges; however, attempting to use these could impact our ongoing ability to serve our growing international customer base.
For those who happen to visit London on occasion, we are, of course, more than happy to store your watch until we can meet you in our offices in Kensington, London, and hand your watch directly to you there.
As with all our watches, this watch will be sold under our 14 days no-quibble sale or return policy.
This is a truly first class example of a vintage ladies Rolex which is ready to wear and completely practical for everyday use. If treated with care, it will make an excellent investment or heirloom piece. Even though vintage gold Rolex prices have risen markedly recently, we still feel good examples such as this are still undervalued and as each year goes by and the world market for vintage gold Rolex watches continues to expand, prices will continue to climb ever higher.
A word on our prices – We always try our hardest to acquire the very highest quality watches we can find, before restoring them to the highest possible standards. We then offer these at the fairest prices we can, taking into account our pre and post-sales care and service. This approach means we will never be the cheapest, but nor will we be the most expensive. Indeed there are some well-known stores in West London which are highly successful charging between two to three times the price you see here. We, therefore, consider our prices to be fair, given the quality of watches we have to offer.
Please note, we also welcome part exchanges. If you have a watch or a small collection for sale, please contact us as we will be happy to discuss this.
We will also be happy to Service your watch, Repair your watch or Restore your watch, all at ‘sensible’ prices. Please see here.
If you have any questions please call us on 020 7727 7095 or if calling from overseas on +44 207 727 7095.
Please take a look at our other fine vintage gold watches.
Thank you.
Andrew M via feefo 
3rd December 2024 
JLC1891 
