Rolex
It is not quite so well known that Rolex was actually founded in the UK in London in 1905 and it was not until 1919 that the company transferred its base of operations to Geneva, Switzerland. It is also a misconception that the world of luxury watches is a gentlemans one, as the first recorded wristwatch was actually designed for a lady. In June 1810, Abraham-Louis Breguet made a watch for Caroline Murat, Queen of Naples. For many decades, women have proudly worn Rolex watches and have been integral to the brand’s success.
Description
Here we have a wonderful example of a completely original Rolex ladies dress watch in 9ct pink gold from 1915. The watch is fully signed on the case, movement and dial.
It is not so well known that Rolex was actually founded in the UK in London in 1905 and it was not until 1919 that the company transferred its base of operations to Geneva, Switzerland. The company’s founders Hans Wilsdorf and Alfred Davis simply used their initials W&D until around 1910, when they began to use the name Rolex. This particular watch is one of the rare examples which carries both W&D and Rolex trademarks.
The Dial
The completely original, unrestored and untouched porcelain dial Rolex is simply beautiful. This dial carries beautiful 1 – 12 Roman numerals which are swept by perfectly matched black hands, both of these wonderful features make the watch very easy to read. This dial has next to no signs of aging and looks simply perfect when upon the wrist.
This example also carries the stud seconds register around the outer edge of the dial and is simply signed ‘Rolex’.
As this dial is in original, unrestored condition, this has been left untouched by our restoration team due to its superb condition. Usually, we restore the dials of the watches we sell, however we decided in this case to leave it alone, due to its unusually good condition and to retain its originality and charm for those who prefer this. It also helps to contrast with almost all of the other watch dials you see on our website, which have been restored. The hands, likewise, have also been left in their original untouched condition.
Please note, studio lights, professional-grade digital cameras, and macro lenses can be very unkind to an unrestored vintage watch dial. Also the dial here measures less than 1.25 inches across, so the image you’re seeing may be between 5 – 25 times larger than the watch itself. Therefore please keep in mind you are seeing many tiny flaws which cannot be seen, or will be very hard to see with the naked eye, even under close examination. Suffice to say, on the wrist, in natural light, this dial looks much better and carries a great deal more charm than the photographs portray.
The Movement
The high-grade, 15 Jewel, hand-wound movement is in incredibly clean and sparkling condition and has just been fully overhauled and serviced by our expert vintage Rolex specialist watchmaker.
The example here is running perfectly, having been calibrated to run consistently within plus or minus 9 seconds per day! This is truly outstanding for any mechanical watch and it is no exaggeration – we have checked the test results on our electronic watch timegrapher.
The movement is signed ‘Rolex’ and ‘Swiss Made’. This particular movement is in beautiful condition and with regular servicing, say every 3 to 4 years, we would fully expect this watch to continue to run very happily for another 50+ years! We are therefore totally confident in offering this watch with our 12 months written warranty*.
*Please note – our 12 months’ warranty is only applicable if the list price is paid.
The Case
The original 9ct pink gold case measures 28mm, excluding the correct onion crown. This makes this a small-sized ladies watch by modern standards. The crown is correct for this watch and is unsigned, as was usual at the time. The watch case has a hinged press fit case back to reveal the movement, this fits perfectly back in with a satisfying ‘pop’.
Opening the double hinged case-back reveals it is double signed with both ‘Rolex’ and ‘W&D’ Wilsdorf and Davies along with the correct 9ct hallmarks and also the case serial number 642841.
The watch case is in tip-top condition with no scratches, dings or dimples visible to the naked eye and the integrity of the case and case hinges is first class. This is all quite amazing, considering this watch is approaching 100 years old.
As always our standard advice applies, vintage watches should be kept clean and dry at all times.
The Strap & Buckle
A high quality black leather strap has been fitted, along with a plain pink gold-plated buckle. Please note, we feel this strap matches the watch nicely, however, if a different colour or style of strap is preferred, please let us know and we will do our best to oblige free of charge. We carry tan, conker, dark brown and black in stock in plain padded leather, and crocodile skin or lizard skin. However, we can also obtain most types and colours at short notice.
Box and Papers
Although there are no original papers with this watch, the reference numbers, markings, signatures and hallmarks are all correct, dating this watch to 1915.
Detailed particulars will be included with our purchase receipt for your interest and security. A separate insurance valuation for the replacement value of this watch will be provided at the time of sale along with our unique ‘Lifetime Authenticity Guarantee’ which states: “If this watch proves to be anything less than 100% genuine, authentic and original, a full refund will be given at any time”.
This watch comes complete with a high quality hardwood presentation box, as shown in the photographs.
Payment and Delivery
If you would like to pay by bank transfer, we will be pleased to assist you with this. Similarly, if you wish to pay by International SWIFT or Bank Wire Transfer we will provide you with our BIC / Swift number and our IBAN number.
Please check the import duties and any taxes your government may apply, these are different for each country and, unfortunately, out of our control.
We understand there may be some ‘loopholes’ that may help you avoid these charges; however, attempting to use these could impact our ongoing ability to serve our growing international customer base.
For those who happen to visit London on occasion, we are, of course, more than happy to store your watch until we can meet you in our offices in Kensington, London, and hand your watch directly to you there.
As with all our watches, this watch will be sold under our 14 days no-quibble sale or return policy.
In Conclusion
This is a beautiful example of a very early Rolex which is in remarkable mechanical and cosmetic condition and one which will make an excellent investment as well as be something to wear, use, treasure and enjoy. Vintage Rolex prices have risen markedly of late, but we still feel fine and special examples such as this are undervalued. As each year goes by and the world market for vintage watches expands and availability becomes more limited, prices are surely destined to climb ever higher!
A word on our prices – We always try our hardest to acquire the very highest quality watches we can find, before restoring them to the highest possible standards. We then offer these at the fairest prices we can, taking into account our pre and post-sales care and service. This approach means we will never be the cheapest, but nor will we be the most expensive. Indeed there are some well-known stores in West London which are highly successful charging between two to three times the price you see here. We, therefore, consider our prices to be fair, given the quality of watches we have to offer.
Please note, we also welcome part exchanges. If you have a watch or a small collection for sale, please contact us as we will be happy to discuss this.
We will also be happy to Service your watch, Repair your watch or Restore your watch, all at ‘sensible’ prices. Please see here.
If you have any questions please call us on 020 7727 7095 or if calling from overseas on +44 207 727 7095.
Please take a look at our other fine vintage gold watches.
Andrew M via feefo 
3rd December 2024 
JLC1891 
