Rolex
Founded in 1905 in England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, the partnership soon became known as the Rolex Watch Company in 1915, moving to its new Geneva headquarters in 1919. The success of the wristwatch can be largely attributed to many of Rolex’s innovations which made the company one of the most respected and well-known of all luxury brands. These have included its famous “Oyster” case — the world’s first water-resistant and dustproof watch case, invented in 1926 — and its “Perpetual” — the world’s first reliable, self-winding movement for the wristwatch, launched in 1933. These would form the foundation for Rolex’s Datejust and Day-Date, respectively introduced in 1945 and 1956. Also and equally importantly, Rolex is known for its sports watches, such as the Explorer, Submariner and GMT-Master, launched in the mid-1950s.
Description
A wonderful, 9ct pink gold vintage Rolex Rolco gentleman’s dress watch in beautiful condition from 1924. At 28mm in diameter excluding the onion crown, this is a smaller size watch for this period. This watch features the classic 1920s Rolex Rolco porcelain dial with original ‘cathedral’ hands which is all nicely matched with a brown leather strap. Rolco is a brand owned by Rolex, similar to the way Tudor is today.
The Dial
This is a beautifully clean and well balanced white porcelain dial, with bold, black 1 – 12 breguet style, standard Arabic numerals. These wonderful numerals are matched with black steel ‘cathedral’ hands. The bold black numerals make this watch very easy to read.
The dial is simply signed ‘Rolco’ at the top of the dial below ’12’ along with ‘Swiss Made’ at the very bottom of the dial.
The dial is original and unrestored and has been left untouched by our restoration team due to its superb condition. Usually, we restore the dials of the watches we sell, however we decided in this case to leave it alone, due to its unusually good condition and to retain its originality and charm for those who prefer this. It also helps to contrast with almost all of the other watch dials you see on our website, which have been restored. The hands, likewise, have also been left in their original condition.
Please note, studio lights, professional-grade digital cameras, and macro lenses can be very unkind to an unrestored vintage watch dial. Also the dial here measures less than 1.25 inches across, so the image you’re seeing may be between 5 – 25 times larger than the watch itself. Therefore please keep in mind you are seeing many tiny flaws which cannot be seen, or will be very hard to see with the naked eye, even under close examination. Suffice to say, on the wrist, in natural light, this dial looks much better and carries a great deal more charm than the photographs portray.
The Movement
The high grade Rolex Rolco, 15 Jewel, hand-wound movement is in incredibly clean and sparkling condition and has just been fully overhauled and serviced by our expert vintage Rolex specialist watchmaker.
Rolex went to considerable lengths and expense to ensure its smaller series movements perform equally as well as its larger gents Precision movements. These are high precision movements and the example here is running perfectly, having been calibrated to run consistently within plus or minus 14 seconds per day! This is excellent for any small mechanical watch and is no exaggeration – we have checked and confirmed the test results on our electronic watch timegrapher. This movement also has an excellent power reserve of 44 hours when fully wound.
This particular movement is in beautiful condition and with similar care and regular servicing, say every 3 to 4 years, we would fully expect this watch to continue to run very happily for another 50+ years! We are therefore totally confident in offering this watch with our 12 months’ written warranty*.
The movement is simply signed ‘Rolco’ and ‘15 Jewels’.
*Please note – our 12 months’ warranty is only applicable if the list price is paid.
The Case
The original, solid 9ct pink gold case measures 28mm in diameter, excluding the pink gold onion crown. Opening the back of the double hinged case reveals this is signed with the Rolex Watch Company stamp RWC, along with the case serial number 75173 and UK 9ct hallmarks which date the watch to 1924.
The case is in superb condition, indicating the watch has only seen occasional careful use. Only under very close examination can some of the smallest marks be found, commensurate with the age of this piece.
As ever, our standard advice applies: Vintage watches should be kept clean and dry at all times.
Strap and Buckle
A high quality black leather strap is fitted with a gold-plated buckle. However, if a different colour or style of strap is preferred, we will do our best to provide this at no extra charge. We carry tan, conker, dark brown burgundy and black straps in stock, in plain padded leather, alligator, or lizard skin.
The Box and Papers
Although there are no original papers with this watch, the reference numbers, markings, signatures and hallmarks are all correct, dating this watch to 1924.
Detailed particulars will be included with our purchase receipt for your interest and security. A separate insurance valuation for the replacement value of this watch will be provided at the time of sale along with our unique ‘Lifetime Authenticity Guarantee’ which states: “If this watch proves to be anything less than 100% genuine, authentic and original, a full refund will be given at any time”.
This watch comes complete with a Rolex presentation pouch as shown in the photographs.
Payment and Delivery
If you would like to pay by bank transfer, we will be pleased to assist you with this. Similarly, if you wish to pay by International SWIFT or Bank Wire Transfer we will provide you with our BIC / Swift number and our IBAN number.
Please check the import duties and any taxes your government may apply, these are different for each country and, unfortunately, out of our control.
We understand there may be some ‘loopholes’ that may help you avoid these charges; however, attempting to use these could impact our ongoing ability to serve our growing international customer base.
For those who happen to visit London on occasion, we are, of course, more than happy to store your watch until we can meet you in our offices in Kensington, London, and hand your watch directly to you there.
As with all our watches, this watch will be sold under our 14 days no-quibble sale or return policy.
In Conclusion
This is a truly first-class example of a 1920s vintage Rolex Rolco which is ready to wear and completely practical for everyday use. If treated with care, it will make an excellent investment or heirloom piece and even though vintage gold Rolex prices have risen markedly recently, we still feel good examples such as this are still undervalued. As each year goes by and the world market for vintage gold Rolex watches continues to expand, prices will continue to climb ever higher.
A word on our prices – We always try our hardest to acquire the very highest quality watches we can find, before restoring them to the highest possible standards. We then offer these at the fairest prices we can, taking into account our pre and post-sales care and service. This approach means we will never be the cheapest, but nor will we be the most expensive. Indeed there are some well-known stores in West London which are highly successful charging between two to three times the price you see here. We, therefore, consider our prices to be fair, given the quality of watches we have to offer.
Please note, we also welcome part exchanges. If you have a watch or a small collection for sale, please contact us as we will be happy to discuss this.
We will also be happy to Service your watch, Repair your watch or Restore your watch, all at ‘sensible’ prices. Please see here.
If you have any questions please call us on 020 7727 7095 or if calling from overseas on +44 207 727 7095.
Please take a look at our other fine vintage gold watches.
Thank you.
Andrew M via feefo 
3rd December 2024 
JLC1891 
