Rolex
Founded in 1905 in England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, the partnership became known as the Rolex Watch Company in 1915 and moved to its new Geneva headquarters in 1919. The success of the wristwatch can be largely attributed to many of Rolex’s innovations which made the company one of the most respected and well-known of all luxury brands. These have included its famous “Oyster” case — the world’s first water-resistant and dustproof watch case, invented in 1926 — and its “Perpetual” — the world’s first reliable, self-winding movement for the wristwatch, launched in 1933. These would form the foundation for Rolex’s Datejust and Day-Date, respectively introduced in 1945 and 1956. Also and equally importantly, Rolex is known for its sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.
During the 1930s and ’40s, Rolex also became quite masterful at courting tremendous publicity and excitement through literally being ‘on hand’ during numerous record-breaking events. These were, for example, swimming the English Channel (1927), breaking the world automobile speed record (300mph, 1935), breaking the sound barrier (1947) and climbing Everest for the first time in 1953. No matter how well orchestrated these events came to be, we have to admire Rolex for becoming masters of self-promotion and capitalising on every opportunity with simultaneous worldwide marketing campaigns.
Of course, Rolex is now so ubiquitous it is almost its own kind of its currency. A Rolex is the watch you want on your wrist when you’re in a Third World country when revolution breaks out and there’s only one seat on the plane – and there’s a guy standing there with a machine gun! You give him a Rolex and he’ll give you the seat!
Description
Here we have a superb example of a 18ct yellow gold vintage Rolex Oyster Perpetual Date dress watch from 1979. The watch is in incredible condition with a stunning black dial which contrasts with the yellow gold case perfectly. The case measures a large 36mm in diameter, excluding the Rolex screw-down Oyster crown. This is Rolex model reference 1503, with the Rolex Calibre 1570, 26 Jewel, Certified Superlative Chronometer (highly accurate and highly reliable) automatic movement, which has just received a full overhaul and service.
The Dial
This wonderful example of an early Oyster Perpetual carries an outstanding rare black dial which looks simply wonderful against the gold case. The dial carries its original unrestored Rolex 1970s ‘stick’ hands and applied ‘baton’ hour indices with, of course, the perennial Rolex Coronet at the very top of the dial. This dial is completely original, unrestored and untouched yet remains in tip-top condition
The dial is signed ‘Rolex Oyster Perpetual Date’ and ‘Superlative Officially Certified Chronometer’ with ‘Swiss Made’ at the very bottom.
The dial is original and unrestored and has been left untouched by our restoration team due to its superb condition. Usually, we restore the dials of the watches we sell, however we decided in this case to leave it alone, due to its unusually good condition and to retain its originality and charm for those who prefer this. It also helps to contrast with almost all of the other watch dials you see on our website, which have been restored. The hands, likewise, have also been left in their original untouched condition.
Please note, studio lights, professional-grade digital cameras, and macro lenses can be very unkind to an unrestored vintage watch dial. Also the dial here measures less than 1.25 inches across, so the image you’re seeing may be between 5 – 25 times larger than the watch itself. Therefore please keep in mind you are seeing many tiny flaws which cannot be seen, or will be very hard to see with the naked eye, even under close examination. Suffice to say, on the wrist, in natural light, this dial looks much better and carries a great deal more charm than the photographs portray.
The Movement
The watch carries its original, very high grade ‘Superlative Chronometer’ Calibre 1570, 26 jewel automatic movement which is in sparkling clean condition. The movement has been completely overhauled and serviced which involves fully dismantling, ultrasonic cleaning, inspection under high magnification and replacement new original Rolex parts where required. Then careful reassembly and oiling ready for testing and calibration. The watch is now running perfectly, having been calibrated and timed within +10 seconds per day. This is truly outstanding for any watch of this age and has been confirmed by our electronic timegrapher. It is now ready for many more years of faithful service.
These movements are very strong, very accurate and very reliable making this watch particularly suited to everyday use should you so wish. This particular movement is in superb A1 condition and with regular servicing, say every 4 years, we would fully expect this watch to run very happily for many more decades to come. We are therefore pleased to offer 12 months warranty on this watch movement*.
The movement is correctly signed ‘MONTRES ROLEX SA GENEVA SWISS’, and ‘TWENTY SIX JEWELS’ with the Calibre number 1570 and the reference number D835523.
*Please note – our 12 months’ warranty is only applicable if the list price is paid.
The Watch Case
The 18ct yellow gold case is in tip-top condition and measures 36mm, excluding the original Rolex signed Oyster screw-down crown. The case has been professionally cleaned, carefully inspected and lightly polished and is immaculate with no scratches, dings or other damage, visible to the naked eye. The original and sought after early 18ct gold fluted bezel as seen here is in perfect condition.
Inside the case-back, all the markings are correct and it is signed ‘Montres Rolex SA Geneva Switzerland’, along with Geneva Swiss 18ct hallmarks and the Rolex model reference number 1503.
The watch case serial number 5907615 can be found between the lugs at 6 o’clock which confirms the date of manufacture of this watch as 1979.
Please note – even though this watch was specified as waterproof when new and the rubber seals have been replaced on the case-back and crown, the water resistance of this watch has not been tested and is not guaranteed. As ever, our standard advice applies: Vintage watches should be kept clean and dry at all times.
The Strap & Buckle
This watch is fitted with a high quality black alligator strap fitted, along with a gold-plated Rolex buckle. However, if a different colour or style of strap is preferred, please let us know and we will do our best to oblige free of charge. We carry tan, conker, dark brown and black in stock in plain padded leather, crocodile skin or lizard skin. We can also obtain most types and colours from our partners at ‘Watch Obsession’ within 48hrs. Please take a look at their huge range of straps if you wish here.
The Box and Papers
Although there are no original papers with the watch, the numbers and markings are all correct, dating this watch to 1979.
Detailed particulars will be included with our purchase receipt for your interest and security. A separate insurance valuation for the replacement value of this watch will be provided at the time of sale along with our unique ‘Lifetime Authenticity Guarantee’ which states: “If this watch proves to be anything less than 100% genuine, authentic and original, a full refund will be given at any time”.
The watch comes complete with a Rolex Oyster presentation box, as shown in the photographs.
Payment and Delivery
If you would like to pay by bank transfer, we will be pleased to assist you with this. Similarly, if you wish to pay by International SWIFT or Bank Wire Transfer we will provide you with our BIC / Swift number and our IBAN number.
Please check the import duties and any taxes your government may apply, these are different for each country and, unfortunately, out of our control.
We understand there may be some ‘loopholes’ that may help you avoid these charges; however, attempting to use these could impact our ongoing ability to serve our growing international customer base.
For those who happen to visit London on occasion, we are, of course, more than happy to store your watch until we can meet you in our offices in Kensington, London, and hand your watch directly to you there.
As with all our watches, this watch will be sold under our 14 days no-quibble sale or return policy.
In Conclusion
This is a truly first-class example of a classic early 1970s vintage 18ct Rolex Oyster Perpetual ‘Date’ which is ready to wear and completely practical for everyday use. If treated with care, it will make an excellent investment or heirloom piece and even though vintage gold Rolex prices have risen markedly recently, we still feel good examples such as this are still undervalued. As each year goes by and the world market for vintage gold Rolex watches continues to expand, prices will continue to climb ever higher. It is a highly collectable vintage watch from horology’s most famous name, which is ready to wear, use, treasure and enjoy and one which will provide excellent reliability and a sound financial investment, as long-lasting as the watch itself!
A word on our prices – We always try our hardest to acquire the very highest quality watches we can find, before restoring them to the highest possible standards. We then offer these at the fairest prices we can, taking into account our pre and post-sales care and service. This approach means we will never be the cheapest, but nor will we be the most expensive. Indeed there are some well-known stores in West London which are highly successful charging between two to three times the price you see here. We, therefore, consider our prices to be fair, given the quality of watches we have to offer.
Please note, we also welcome part exchanges. If you have a watch or a small collection for sale, please contact us as we will be happy to discuss this.
We will also be happy to Service your watch, Repair your watch or Restore your watch, all at ‘sensible’ prices. Please see here.
If you have any questions please call us on 020 7727 7095 or if calling from overseas on +44 207 727 7095.
Please take a look at our other fine vintage gold watches.
Thank you.
Andrew M via feefo 
3rd December 2024 
JLC1891 
