Rolex
Founded in 1905 in England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, the partnership became known as the Rolex Watch Company in 1915 and moved to its new Geneva headquarters in 1919. The success of the wristwatch can be largely attributed to many of Rolex’s innovations which made the company one of the most respected and well-known of all luxury brands. These have included its famous “Oyster” case — the world’s first water-resistant and dustproof watch case, invented in 1926 — and its “Perpetual” — the world’s first reliable, self-winding movement for the wristwatch, launched in 1933. These would form the foundation for Rolex’s Datejust and Day-Date, respectively introduced in 1945 and 1956. Also and equally importantly, Rolex is known for its sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.
During the 1930s and ’40s, Rolex also became quite masterful at courting tremendous publicity and excitement through literally being ‘on hand’ during numerous record-breaking events. These were, for example, swimming the English Channel (1927), breaking the world automobile speed record (300mph, 1935), breaking the sound barrier (1947) and climbing Everest for the first time in 1953. No matter how well orchestrated these events came to be, we have to admire Rolex for becoming masters of self-promotion and capitalising on every opportunity with simultaneous worldwide marketing campaigns.
Of course, Rolex is now so ubiquitous it is almost its own kind of its currency. A Rolex is the watch you want on your wrist when you’re in a Third World country when revolution breaks out and there’s only one seat on the plane – and there’s a guy standing there with a machine gun! You give him a Rolex and he’ll give you the seat!
Description
Here we have a truly first-class example of a gentleman’s 18ct pink gold vintage Rolex Oyster Perpetual ‘Date’ dress watch from 1958. This beautiful watch has seen very little use and has therefore required very little work to bring it back to its current outstanding condition. The case measures 35mm in diameter, excluding the Rolex screw-down Oyster crown. This is Rolex model reference 1503, containing the Rolex Calibre 1570, 26 Jewel, Certified Superlative Chronometer Grade (highly accurate and highly reliable) automatic movement, which has just received a full overhaul and service.
The Dial
The completely original, unrestored and untouched ‘starburst’ dial is in the classic Rolex Oyster Perpetual style and simply exudes quality. Furnished with applied faceted ‘baton’ hour indices and the original ‘stick’ hands, the watch sits beautifully on the wrist and the light catches the starburst dial perfectly, as we have tried to demonstrate in the accompanying images. The dial carries the perennial Rolex Coronet at 12 and a date function with the ‘Cyclops’ bubble.
This dial is correctly signed ‘Rolex Oyster Perpetual Date’ and ‘Superlative Chronometer Officially Certified’ with ‘Swiss’ at the bottom.
As the dial is original and unrestored, this has been left untouched by our restoration team due to its superb condition. Usually, we restore the dials of the watches we sell, however we decided in this case to leave it alone, due to its unusually good condition and to retain its originality and charm for those who prefer this. It also helps to contrast with almost all of the other watch dials you see on our website, which have been restored. The hands, likewise, have also been left in their original condition.
Please note, studio lights, professional-grade digital cameras, and macro lenses can be very unkind to an unrestored vintage watch dial. Also the dial here measures less than 1.25 inches across, so the image you’re seeing may be between 5 – 25 times larger than the watch itself. Therefore please keep in mind you are seeing many tiny flaws which cannot be seen, or will be very hard to see with the naked eye, even under close examination. Suffice to say, on the wrist, in natural light, this dial looks much better and carries a great deal more charm than the photographs portray.
The Movement
The watch carries its original, very high grade ‘Superlative Chronometer’ Calibre 1570, 26 jewel automatic movement which is in sparkling clean condition. The movement has been completely overhauled and serviced which involves fully dismantling, ultrasonic cleaning, inspection under high magnification and replacement new original Rolex parts where required. Then careful reassembly and oiling ready for testing and calibration. The watch is therefore now running perfectly, having been calibrated and timed within +8 seconds per day. This is truly outstanding for any watch of this age and has been confirmed by our electronic timegrapher, making it now ready for many more years of faithful service.
The movement is correctly signed ‘MONTRES ROLEX SA GENEVA SWISS’, and ‘TWENTY SIX JEWELS’ with the Calibre number 1570 and the reference number D289778. These movements are very strong, very accurate and very reliable making this watch particularly suited to everyday use should you so wish. This particular movement is in superb A1 condition and with regular servicing, say every 4 years, we would fully expect this watch to run very happily for many more decades to come. We are therefore pleased to offer 12 months warranty on this watch movement*.
*Please note – our 12 months’ warranty is only applicable if the list price is paid.
The Case
The rare and highly sought after 18ct pink gold case measures 35mm in diameter, excluding the original Rolex Oyster screw-down crown. The case carries a plain bezel, which along with the rest of the case and case-back, is in immaculate condition, with no marks or scratches visible to the naked eye. The watch has only seen light use and has been very well cared for. Following close inspection, it has simply required some gentle hand-polishing to bring the watch to almost new condition once again. The case-back has never been engraved and equally importantly, it is of its original thickness.
Inside the case-back, the markings are all correct for a Rolex Swiss-made case and it is signed ‘MONTRES ROLEX S.A. GENEVA SWITZERLAND PATENTED’ with the correct Swiss hallmarks for 18ct gold and the model number 1503. This model number can also be clearly found on the outside of the case between the lugs at 6 o’clock and the case serial number 860328 is found on the outside of the case between the lugs at 12 o’clock. This dates the watch to 1958.
The case has the screw-down Rolex Oyster crown and screw-down case-back, each complete with new rubber seals, however, although the watch was specified as waterproof when new, this has not been tested and it is not guaranteed. Our standard advice applies: Vintage watches should be kept clean and dry at all times.
The Bracelet
The original, rare 18ct pink gold Rolex bracelet is original to this watch and is of its full size, complete with its original 19 links, plus the Rolex adjustable catch which includes 7 adjustable steps. The bracelet has been very lightly used with minimal stretch and is free from any marks or damage visible to the naked eye. The bracelet will fit a wrist size of 17.8cm to 20.3cm, however, as the clasp has 7 adjustable steps, it can be adjusted up to 1.5cm.
Box and Papers
Although there are no original papers with the watch, the numbers and markings are all correct, dating this watch to 1958.
Detailed particulars will be included with our purchase receipt for your interest and security. A separate insurance valuation for the replacement value of this watch will be provided at the time of sale along with our unique ‘Lifetime Authenticity Guarantee’ which states: “If this watch proves to be anything less than 100% genuine, authentic and original, a full refund will be given at any time”.
This watch comes complete with a Rolex presentation box.
Payment and Delivery
If you would like to pay by bank transfer, we will be pleased to assist you with this. Similarly, if you wish to pay by International SWIFT or Bank Wire Transfer we will provide you with our BIC / Swift number and our IBAN number.
Please check the import duties and any taxes your government may apply, these are different for each country and, unfortunately, out of our control.
We understand there may be some ‘loopholes’ that may help you avoid these charges; however, attempting to use these could impact our ongoing ability to serve our growing international customer base.
For those who happen to visit London on occasion, we are, of course, more than happy to store your watch until we can meet you in our offices in Kensington, London, and hand your watch directly to you there.
As with all our watches, this watch will be sold under our 14 days no-quibble sale or return policy.
In Conclusion
This is a truly first class and rare example of a mid-1950s vintage pink gold Rolex Oyster Perpetual ‘Date’ which is ready to wear and completely practical for everyday use. If treated with care, this will make an excellent investment or heirloom piece and even though vintage gold Rolex prices have risen markedly recently, we still feel excellent examples such as this, are still undervalued. As each year goes by and the world market for vintage gold Rolex watches continues to expand, prices will continue to climb ever higher.
A word on our prices – We always try our hardest to acquire the very highest quality watches we can find, before restoring them to the highest possible standards. We then offer these at the fairest prices we can, taking into account our pre and post sales care and service. This approach means we will never be the cheapest, but nor will we be the most expensive. Indeed there are some well-known stores in West London which are highly successful charging between two to three times the price you see here. We therefore consider our prices to be fair, given the quality of watches we have to offer.
We are happy to accept PayPal as this is the quickest method of payment. However, if you would like to pay by UK cheque or by UK bank transfer we will be pleased to assist you with this and pass on a 3% saving to you. Similarly, if you wish to pay by International SWIFT or Bank Wire Transfer we will provide you with our BIC / Swift number and our IBAN number.
If you have any questions, please call us on 0207 727 7095 or if calling from overseas on +44 207 727 7095.
Please note, we welcome part exchanges. If you have a watch or small collection for sale, please contact us as we will be happy to discuss.
We will also be happy to Service your watch, Repair your watch or Restore your watch, all at sensible prices. Please see here.
Please take a look at our other fine vintage gold watches.
Thank you.
Andrew M via feefo 
3rd December 2024 
JLC1891 
