Rolex
Founded in 1905 in England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, the partnership became known as the Rolex Watch Company in 1915, moving to its new Geneva headquarters in 1919. The success of the wristwatch can be largely attributed to many of Rolex’s innovations which made the company one of the most respected and well-known of all luxury brands. These have included its famous “Oyster” case — the world’s first water-resistant and dustproof watch case, invented in 1926 — and its “Perpetual” — the world’s first reliable, self-winding movement for the wristwatch, launched in 1933. These would form the foundation for Rolex’s Datejust and Day-Date, respectively introduced in 1945 and 1956. Also and equally importantly, Rolex is known for its sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.
Description
Launched in 1945, the Rolex Datejust broke new ground by being the world’s first automatic wristwatch with a date function. The fact that this watch was also waterproof and accurate and reliable enough to be Chronometer rated, was nothing short of sensational in 1945!
The Datejust was also one of the first popular watches to possess a central seconds hand, moving away from the more usual subsidiary seconds (small seconds dial) of the time. It was launched in the very large size for the time, of 36mm in diameter, excluding the Rolex screw-down crown. This classic design soon became an icon of style and quality, remaining in continuous production and continuous development, but changing little in design in over 70 years!
The Rolex Day-Date joined the Datejust in 1956 and both have remained Rolex’s range-topping gentlemen’s dress watches ever since. However, early Rolex Datejusts are rarer and more sought after and therefore command higher prices than the Day-Date. Incidentally, the ‘just’ in Datejust, stands for “just in time”, referring to the way the movement advances the date, exactly at midnight without any delay.
The watch seen here is an extremely rare example of a previously restored Rolex Datejust in 18ct pink gold from 1957 with an outstanding silver-white dial and rare roulette date wheel. This is Rolex model reference 6605, which has the Rolex Chronometer grade Cal.1065, 25 jewel movement. It was not until around 1953 that Rolex began to promote the Datejust line by using the name ‘Datejust’ on the dial.
The Dial
A wonderful, beautifully previously restored Rolex 1950s silver-white dial, with an amazing roulette date wheel, with the date number alternating between red and black as each day passes, red being the even numbers, black being odd. This dial is completed with ‘pencil’ hour indices, matched by the original, previously restored ‘stick’ hands.
The dial is signed ‘Rolex Oyster Perpetual’ and ‘Datejust’ just below the 12, ‘Superlative Chronometer Officially Certified’ just above 6 and with ‘Swiss’ at the very bottom of the dial below the ‘6’.
This dial has been previously restored to a very high standard yet remains in stunning condition.
The Watch Movement
The original, high grade “Officially Certified Superlative Chronometer”, 25 Jewel, Calibre 1065 ‘butterfly’ movement is highly regarded for being very accurate, reliable and strong. As can be seen in the photographs, it is in sparkling condition and it is working perfectly following a thorough overhaul and service by our vintage Rolex specialist watchmaker. This means the movement has been completely disassembled to each of its component parts, cleaned and inspected under high magnification and then rebuilt using only original Rolex parts where required, before testing and careful calibration. The watch has just been re-tested (as it will be prior to delivery) and is running to within +5 seconds per day, which is outstanding for a vintage watch of this age! The movement also has a 48 hour power reserve when fully wound.
These movements are strong, accurate and very reliable making the watch appropriate for regular everyday use. This particular movement is in top condition and with regular servicing every 2 to 3 years we would fully expect this watch to run very happily for many more decades to come! We are therefore pleased to offer a 12-month warranty on this watch movement* and servicing in the future. Signed ‘Montres Rolex SA Geneva Swiss’ and ‘Twenty Five Jewels’, the movement carries the movement reference number N741246 and the calibre number 1065.
*Please note – our 12 months’ warranty is only applicable if the full list price is paid.
The Watch Case
The extremely rare 18ct pink gold case measures 36mm, excluding the Rolex Oyster screw-down crown. The case has been carefully inspected inside and out and then restored to ‘as new’ condition by very gentle cleaning and hand-polishing by our professional watch case restorer. Even though this is an early example, no definition has been lost and all the lines, including the bezel, remain well defined. It is therefore in superb condition with no scratches, dings or similar marks visible to the naked eye.
This watch is also complete with its early shallow fluted bezel, which is much easier on the eye and has more subtle flutes than the later, more heavily fluted bezels. This gives the watch a more refined appearance and defines this watch as an early 1950s ‘Datejust’. As can be seen, the bezel remains in excellent condition and is free from any marks, which is unusual as the bezel is the most prone part of the watch case and most easily damaged through nicks and scratches.
The screw-down case-back is of full-thickness, having never been inscribed. The inside of the case-back carries the Rolex model number 6605 with 18ct Swiss Geneva hallmarks and is signed ‘Montres Rolex SA Geneva Switzerland’. Very importantly, the case also carries its clearly defined serial number, 319910, between the lugs at ‘6’, along with the Rolex model reference number 6605, (again) at ’12’. The case serial number confirms the date of manufacture of the watch, which is 1954.
Please note – although the waterproof seals have been replaced and this watch was originally specified as waterproof when new, this has not been tested and it is not guaranteed. As always, our standard advice applies: vintage watches should be kept clean and dry at all times.
The Strap and Buckle
The watch is fitted with a high quality Hirsch black leather strap and a Rolex gold-plated buckle. However, if a different colour or style of strap is preferred, please let us know and we will do our best to oblige, free of charge. We carry tan, conker, dark brown burgundy and black straps in stock, in plain padded leather, alligator, crocodile or lizard skin.
The Box and Papers
Although there are no original papers with the watch, the numbers and markings are all correct, dating this watch to 1954.
Detailed particulars will be included with our purchase receipt for your interest and security. A separate insurance valuation for the replacement value of this watch will also be provided at the time of sale along with our unique ‘Lifetime Authenticity Guarantee’ which states: “If this watch proves to be anything less than 100% genuine, authentic and original, a full refund will be given at any time”.
The watch comes complete with a Rolex Oyster presentation box, as shown in the photographs.
Payment and Delivery
If you would like to pay by bank transfer, we will be pleased to assist you with this. Similarly, if you wish to pay by International SWIFT or Bank Wire Transfer we will provide you with our BIC / Swift number and our IBAN number.
Please check the import duties and any taxes your government may apply, these are different for each country and, unfortunately, out of our control.
We understand there may be some ‘loopholes’ that may help you avoid these charges; however, attempting to use these could impact our ongoing ability to serve our growing international customer base.
For those who happen to visit London on occasion, we are, of course, more than happy to store your watch until we can meet you in our offices in Kensington, London and hand your watch directly to you there.
As with all our watches, this watch will be sold under our 14 days no-quibble sale or return policy.
This is a truly first class example of a vintage Rolex Datejust which is ready to wear and completely practical for everyday use. If treated with care, it will make an excellent investment or heirloom piece. Even though vintage gold Rolex prices have risen markedly recently, we still feel good examples such as this are still undervalued and as each year goes by and the world market for vintage gold Rolex watches continues to expand, prices will continue to climb ever higher.
A word on our prices – We always try our hardest to acquire the very highest quality watches we can find, before restoring them to the highest possible standards. We then offer these at the fairest prices we can, taking into account our pre and post-sales care and service. This approach means we will never be the cheapest, but nor will we be the most expensive. Indeed there are some well-known stores in West London which are highly successful charging between two to three times the price you see here. We, therefore, consider our prices to be fair, given the quality of watches we have to offer.
Please note, we also welcome part exchanges. If you have a watch or a small collection for sale, please contact us as we will be happy to discuss this.
We will also be happy to Service your watch, Repair your watch or Restore your watch, all at ‘sensible’ prices. Please see here.
If you have any questions please call us on 020 7727 7095 or if calling from overseas on +44 207 727 7095.
Please take a look at our other fine vintage gold watches.
Thank you.
Andrew M via feefo 
3rd December 2024 
JLC1891 
