Rolex
Founded in 1905 in England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, the partnership became known as the Rolex Watch Company in 1915, moving to its new Geneva headquarters in 1919. The success of the wristwatch can be largely attributed to many of Rolex’s innovations which made the company one of the most respected and well-known of all luxury brands. These have included its famous “Oyster” case — the world’s first water-resistant and dustproof watch case, invented in 1926 — and its “Perpetual” — the world’s first reliable, self-winding movement for the wristwatch, launched in 1933. These would form the foundation for Rolex’s Datejust and Day-Date, respectively introduced in 1945 and 1956. Also and equally importantly, Rolex is known for its sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.
Description
Here we have a quite special, Rolex Precision in a beautiful Dennison-made 9ct yellow gold case. The watch is a large size at 36mm in diameter, excluding the correct signed crown and carries a wonderfully clean, elegant and perfectly balanced silver-white dial. This watch also carries the Rolex high grade Calibre 710, 15 jewel hand-wound movement which is in sparkling condition and working perfectly after a full service.
The Dial
The wonderful, fully original, unrestored and untouched silver-white dial with gilt 1 – 12 standard Arabic numerals is matched perfectly with the original period, gilt ‘dauphine’ hands, all of which complete the unmistakable period look and charm of this watch.
This dial is correctly signed with the Rolex coronet and ‘Rolex’ at the very top of the dial, along with ‘Precision’ below and ‘Swiss’ at the very bottom, below 6.
As this dial is original and unrestored, this has been left untouched by our restoration team due to its superb condition. Usually, we restore the dials of the watches we sell, however we decided in this case to leave it alone, due to its unusually good condition and to retain its originality and charm for those who prefer this. It also helps to contrast with almost all of the other watch dials you see on our website, which have been restored. The hands, likewise, have also been left in their original untouched condition.
Please note, studio lights, professional-grade digital cameras, and macro lenses can be very unkind to an unrestored vintage watch dial. Also the dial here measures less than 1.25 inches across, so the image you’re seeing may be between 5 – 25 times larger than the watch itself. Therefore please keep in mind you are seeing many tiny flaws which cannot be seen, or will be very hard to see with the naked eye, even under close examination. Suffice to say, on the wrist, in natural light, this dial looks much better and carries a great deal more charm than the photographs portray.
The Movement
The watch carries its original high grade Rolex Calibre 710, 15 jewel had-wound movement which as can be seen, is in immaculate condition. The movement has been completely disassembled by our vintage Rolex specialist watchmaker, then cleaned, inspected under high magnification and rebuilt using only original Rolex replacement parts where required. His work is amazing and following careful calibration and testing, this watch is now running within +10 seconds per day. This really is excellent for any vintage watch of this age.
The movement is signed ‘Rolex’, ‘Swiss Made’ and ’15 Rubis’ with the Calibre number 710 and the serial number 30264.
These movements are strong, accurate and very reliable making this watch perfectly suited for regular everyday use. This particular movement is in A1 condition and with regular servicing, say every 3 – 4 years, we would fully expect this watch to run happily for many more decades to come! We are therefore pleased to offer a 12-month warranty on this watch movement*.
*Please note – our 12 months’ warranty is only applicable if the list price is paid.
The Case
The 9ct gold Rolex signed case measures a large 36mm in diameter, excluding the correct signed crown. The case was made for Rolex by Dennison in the UK who made watch cases for many of the top Swiss watch manufacturers at this time. Dennison and Sons in Birmingham and Shackman and Sons in London, both produced top quality cases for almost all of the watch brands you see on this website. As this case was made by Dennison & Co it is of exceptional quality. It is of a three-piece design, with a beautiful press fit case-back. The case has been professionally cleaned, inspected and very lightly hand-polished and is in excellent condition, having been very well cared for with no significant scratches or wear visible to the naked eye. The press fit case-back clicks into place very satisfyingly, is of full thickness, and has never been inscribed.
The inside of the case-back shows the signature ‘Dennison Made in England for Rolex’ and the Dennison manufacturers stamp ‘A.L.D’. Also found are the correct Birmingham 9ct gold hallmarks, the case reference number 13874 and the case serial number 626034.
Please note, as ever our standard advice applies: Vintage watches should be kept clean and dry at all times.
The Strap and Buckle
The strap fitted is a high quality black leather strap, with a Rolex gold-plated buckle which we feel complements the watch very well. However, if a different colour or style of strap is preferred, please let us know and we will do our best to oblige free of charge. We carry tan, conker, dark brown and black in stock, in plain padded leather, crocodile skin or lizard skin, but can also obtain most types and colours of strap from our partners at ‘Watch Obsession’ within 48hrs. Please take a look at their huge range of straps if you wish, here.
The Box and Papers
Although there are no original papers with this watch, the reference numbers, markings, signatures and hallmarks are all correct, dating this watch to 1954.
Detailed particulars will be included with our purchase receipt for your interest and security. A separate insurance valuation for the replacement value of this watch will be provided at the time of sale along with our unique ‘Lifetime Authenticity Guarantee’ which states: “If this watch proves to be anything less than 100% genuine, authentic and original, a full refund will be given at any time”.
The matching Rolex presentation box as shown in the photographs is included in the sale.
Payment and Delivery
If you would like to pay by bank transfer, we will be pleased to assist you with this. Similarly, if you wish to pay by International SWIFT or Bank Wire Transfer we will provide you with our BIC / Swift number and our IBAN number.
Please check the import duties and any taxes your government may apply, these are different for each country and, unfortunately, out of our control.
We understand there may be some ‘loopholes’ that may help you avoid these charges; however, attempting to use these could impact our ongoing ability to serve our growing international customer base.
For those who happen to visit London on occasion, we are, of course, more than happy to store your watch until we can meet you in our offices in Kensington, London, and hand your watch directly to you there.
As with all our watches, this watch will be sold under our 14 days no-quibble sale or return policy.
This is a truly first class example of a vintage Rolex Precision which is ready to wear and completely practical for everyday use. If treated with care, it will make an excellent investment or heirloom piece. Even though vintage gold Rolex prices have risen markedly recently, we still feel good examples such as this are still undervalued and as each year goes by and the world market for vintage gold Rolex watches continues to expand, prices will continue to climb ever higher.
A word on our prices – We always try our hardest to acquire the very highest quality watches we can find, before restoring them to the highest possible standards. We then offer these at the fairest prices we can, taking into account our pre and post-sales care and service. This approach means we will never be the cheapest, but nor will we be the most expensive. Indeed there are some well-known stores in West London which are highly successful charging between two to three times the price you see here. We, therefore, consider our prices to be fair, given the quality of watches we have to offer.
Please note, we also welcome part exchanges. If you have a watch or a small collection for sale, please contact us as we will be happy to discuss this.
We will also be happy to Service your watch, Repair your watch or Restore your watch, all at ‘sensible’ prices. Please see here.
If you have any questions please call us on 020 7727 7095 or if calling from overseas on +44 207 727 7095.
Please take a look at our other fine vintage gold watches.
Thank you.
Andrew M via feefo 
3rd December 2024 
JLC1891 
