Rolex
Founded in 1905 in England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, the partnership became known as the Rolex Watch Company in 1915 and moved to its new Geneva headquarters in 1919. The success of the wristwatch can be largely attributed to many of Rolex’s innovations which made the company one of the most respected and well-known of all luxury brands. These have included its famous “Oyster” case — the world’s first water-resistant and dustproof watch case, invented in 1926 — and its “Perpetual” — the world’s first reliable, self-winding movement for the wristwatch, launched in 1933. These would form the foundation for Rolex’s Datejust and Day-Date, respectively introduced in 1945 and 1956. Also and equally importantly, Rolex is known for its sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.
Description
Here we have a truly rare, original, unrestored and untouched Rolex sterling silver wristwatch, with a wonderful, original, unrestored and untouched porcelain dial. This watch is in incredible condition including the case, the dial and the movement.
The Dial
The original, unrestored and untouched porcelain dial is in wonderful condition as are the beautiful black ‘leaf’ hands making the dial very easy to read. These are also original and are an outstanding feature of this watch. The dial also carries attractive bold breguet style 1 – 12 standard Arabic numerals, all perfectly proportioned with a subsidiary seconds dial at 6.
The dial is simply signed ‘Rolex’ at the very top of the dial just below 12.
As this dial is in original, unrestored condition, this has been left untouched by our restoration team due to its superb condition. Usually, we restore the dials of the watches we sell, however we decided in this case to leave it alone, due to its unusually good condition and to retain its originality and charm for those who prefer this. It also helps to contrast with almost all of the other watch dials you see on our website, which have been restored. The hands, likewise, have also been left in their original untouched condition.
Please note, studio lights, professional-grade digital cameras, and macro lenses can be very unkind to an unrestored vintage watch dial. Also the dial here measures less than 1.25 inches across, so the image you’re seeing may be between 5 – 25 times larger than the watch itself. Therefore please keep in mind you are seeing many tiny flaws which cannot be seen, or will be very hard to see with the naked eye, even under close examination. Suffice to say, on the wrist, in natural light, this dial looks much better and carries a great deal more charm than the photographs portray.
The Movement
The movement fitted to this watch is the original 10½ Hunter, 15 Jewel hand wound movement used in Rolex’s highest quality watches of this period. The movement is in very clean condition having just completed a full overhaul and service by our vintage Rolex specialist watchmaker. This means it has been completely dismantled to each of its component parts before cleaning and inspection under high magnification, replacement where necessary with only genuine Rolex parts, then careful reassembly, adjustments and oiling to Rolex specification, before final calibration and testing.
The movement is now running accurately and within expectations of 30 seconds per day. The timing expected of a Rolex movement of this period is within 1 minute per day, and this is our guarantee. The power reserve when fully wound on this movement is 30 hours. We are therefore confident in offering this watch with a 12-month written warranty*.
The movement is simply signed ‘Rolex’, ‘Swiss Made’, ‘15 Jewels’ and ‘15 Jewels’.
*Please note – our 12 months’ warranty is only applicable if the full list price is paid.
The Case
This incredible 32mm sterling silver case remains in original condition and has never been inscribed. At 32mm width, excluding the crown and 32mm in length, this is a good-sized watch case for the period.
Inside the case-back all is correct and as expected and signed: ‘R.W.C Ltd’ along with the case serial number 105703 and the correct sterling silver hallmarks.
As ever, our standard advice applies: vintage watches should be kept clean and dry at all times.
The Strap and Buckle
This watch is fitted with a black leather strap has been fitted, along with a matching stainless steel Rolex buckle. However, if a different colour or style of strap is preferred, please let us know and we will do our best to oblige free of charge. We carry tan, conker, dark brown and black in stock in plain padded leather, crocodile skin or lizard skin. We can also obtain most types and colours from our partners at ‘Watch Obsession’ within 48hrs. Please take a look at their huge range of straps if you wish here.
Box and Papers
Although there are no original papers with this watch, the reference numbers, markings, signatures and hallmarks are all correct, dating this watch to c1935.
Detailed particulars will be included with our purchase receipt for your interest and security. A separate insurance valuation for the replacement value of this watch will be provided at the time of sale along with our unique ‘Lifetime Authenticity Guarantee’ which states: “If this watch proves to be anything less than 100% genuine, authentic and original, a full refund will be given at any time”.
This watch comes complete with a Rolex presentation box as shown in the images.
Payment and Delivery
If you would like to pay by bank transfer, we will be pleased to assist you with this. Similarly, if you wish to pay by International SWIFT or Bank Wire Transfer we will provide you with our BIC / Swift number and our IBAN number.
Please check the import duties and any taxes your government may apply, these are different for each country and, unfortunately, out of our control.
We understand there may be some ‘loopholes’ that may help you avoid these charges; however, attempting to use these could impact our ongoing ability to serve our growing international customer base.
For those who happen to visit London on occasion, we are, of course, more than happy to store your watch until we can meet you in our offices in Kensington, London, and hand your watch directly to you there.
As with all our watches, this watch will be sold under our 14 days no-quibble sale or return policy.
In Conclusion
This is a really beautiful 1930s vintage sterling silver watch from Rolex, one of the most highly honored and awarded Swiss watch manufacturers. It is to the credit of the company that this watch is still perfectly useable and reliable, just as it was when it left the factory nearly 90 years ago!
A word on our prices – We always try our hardest to acquire the very highest quality watches we can find, before restoring them to the highest possible standards. We then offer these at the fairest prices we can, taking into account our pre and post-sales care and service. This approach means we will never be the cheapest, but nor will we be the most expensive. Indeed there are some well-known stores in West London which are highly successful charging between two to three times the price you see here. We, therefore, consider our prices to be fair, given the quality of watches we have to offer.
Please note, we also welcome part exchanges. If you have a watch or a small collection for sale, please contact us as we will be happy to discuss this.
We will also be happy to Service your watch, Repair your watch or Restore your watch, all at ‘sensible’ prices. Please see here.
If you have any questions please call us on 020 7727 7095 or if calling from overseas on +44 207 727 7095.
Please take a look at our other fine vintage steel watches.
Thank you.
Andrew M via feefo 
3rd December 2024 
JLC1891 
